Logo Design in Colour for Lucas Bell Graphic Designer Victoria BC

Psych & Soul Weekend

Advertising Design

2020

Vinyl Envy is a vinyl record store, live music venue, and a cornerstone for art, music, and culture in Victoria. Every year, they host a two day music festival–Psych & Soul–that features our area's top psychedelic rock and soul music bands. I worked with Vinyl Envy to design print and web advertising to spread the hype about this year's festival.

Creative Direction

An important goal in designing the advertising was to pay tribute to the visuals associated with both the psychedelic rock and soul music genres. Because Psych & Soul is an annual event, another goal was to design the advertising with the flexibility to be used year after year, with colour pallets, band names, and event information being interchangeable every year.

lavalamp illustration artwork for psych and soul music festival

Print

Vibrant colours, expressive lettering, and trippy visuals are key features to the Psych & Soul branding. Keeping print media in mind, it was important to make sure that, although the graphics were really colourful and expressive, they also printed clearly and were legible at a distance when they're shown around town.

poster design for psych and soul music festival

Event Poster

close up of poster design for psych and soul music festival

Poster Design Detail

ticket design for for psych and soul music festival

Ticket Design

Social Media

Social media is an important outlet for Psych & Soul's advertising. I designed their social media ads for Instagram and Facebook marketing, which is where I introduced lava lamp designs for the first time, which paid tribute to 1970's psychadelic-y nostalgia.

facebook event banner design on mobile for psych and soul music festival

Facebook Event Page

facebook event banner design on desktop for psych and soul music festival

Facebook Event on Desktop

instagram advertisement design for psych and soul music festival

Instagram Lineup Announcement

lava lamp illustrations for psych and soul music festival

Announcement Graphics

Merch.

I designed a line of merchandise for Psych & Soul, expanding their event's branding into the physical world. For me, one of the best parts of going to a festival is taking home a piece of merch to remember it by.

Music Festival Advertising Artist Pass by Lucas Bell Graphic Designer

Event Passes

t shirt design for psych and soul music festival

Shirt Design

poster design for psych and soul music festival

Merch Poster

phone wallpaper design for psych and soul music festival

Phone Wallpaper

The Future

Psych & Soul is three years running, and is one of our city's most original live music events. Looking into the future, I designed a series of concept products for Psych & Soul to add to their roster. These designs are experiments created to push the branding into unknown territory, seeing how the logos, fonts, and colours looked on new products.

van decals designed for psych and soul music festival

Van Decals

vinyl record design for psych and soul music festival

Collectable Vinyl

festival guide book design for psych and soul music festival

Festival Guide

band bio page design for psych and soul music festival

Band Bio Section in Guide

Results

In our digital age, it's becoming more of a necessity to advertise online as it is to advertise on the streets. This case study for Psych & Soul shows how a visual identity for an event ensures that its advertising looks great in print and on the web.

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