High Ground Studios

Brand Identity Design

2020

High Ground is a creative studio that offers people the space and the tools to bring their creative ideas into reality. They offer set design and prop rentals, a professional photography studio, and a live music space. I worked with their founder, Kady, to design a brand identity that perfectly matches their vibe, and includes all of the content they need for their launch.

Creative Direction

High Ground's studios are surrounded by trees and filled with treasures. Their brand identity was built to emphasize the idea that High Ground is an eclectic creative retreat, where the sun shines and creativity thrives.

Branded Suitcase for High Ground Brand Identity Design Project

Logo Design

The High Ground logo is part of a logo system that has day time and night time modes, and a variety of options ranging from full detail to just text and symbol.

Logo Design for High Ground Brand Identity Design Project

Flexible Logo System

Logo Design in Reverse Colour for High Ground Brand Identity Design Project

Alternate Night Mode Logos

Palette

The colour palette is based off of the rising sun, the midnight sky, and the purple moon glow in High Ground's logo system. A warm white and matte black were added to bring a softer vibe to their brand.

Colour Palette for High Ground Brand Identity Design Project

Colour Palette

Fonts

High Ground needed a tall, strong title font for their logo (DIN), a legible and web-friendly font for their body text (Roboto), and a rugged font to keep things real (Charcuterie Sans).

Brand Identity Design Designed by Lucas Bell Graphic Designer in Victoria BC Canada

Branded Fonts

Icons

Icons are a small but important part of any brand identity. I illustrated icons for High Ground's instagram highlights, and outfitted their web presence with a branded favicon and touch icon.

Touch Icon Design for High Ground Brand Identity Design Project

Touch Icon

Favicon Design for High Ground Brand Identity Design Project

Favicon

instagram Icon Designs for High Ground Brand Identity Design Project

Icons For Social Media

Social Media

High Ground's social media is a tool for engaging with people in their creative community, and sharing all of the cool things happening at their studios. Branded graphics, illustrations, and ad templates were designed for the launch of their Instagram and Facebook pages.

instagram page design for High Ground Brand Identity Design Project

Instagram Page

facebook page design for High Ground Brand Identity Design Project

Facebook Page

facebook page on desktop for High Ground Brand Identity Design Project

Facebook Page on Desktop

facebook event cover photo for High Ground Brand Identity Design Project

Facebook Event Page

instagram ad template for High Ground Brand Identity Design Project

Instagram Ad Template

facebook ad template for High Ground Brand Identity Design Project

Facebook Ad Template

Print Design

A collection of merchandise was designed for High Ground's launch. While their social media spreads the word online, these treasures are being scooped up and starting conversations around town.

sticker design for High Ground Brand Identity Design Project

Sticker Design

collectable pin design for High Ground Brand Identity Design Project

Button Design

business card design for High Ground Brand Identity Design Project

Business Card Design

shirt and hoodie merchandise for High Ground Brand Identity Design Project

Clothing Design

The Future

The following products were designed for the future growth of the High Ground brand. These concept designs illustrate the versatility of the brand identity system.

navigational signage design for High Ground Brand Identity Design Project

Sign Design

metal mug design for High Ground Brand Identity Design Project

Metal Tumbler

website design for High Ground Brand Identity Design Project

Desktop Website Design

website design on mobile for High Ground Brand Identity Design Project

Mobile Website Design

Results

High Ground's brand identity package has the content and the framework for styling their products with a consistent look and feel. The branding package is proving to be a valuable tool, as Kady and I continue our collaboration, building cool new stuff for High Ground – our city's newest creative studio.

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