Brand Style Guides

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Introduction
Who a Brand Style Guide is For
What's Inside a Brand Style Guide
View a Sample Guide
Brand Style Guide Pricing
How To Start a Branding Project

A display of different design items included in a brand style guide package

Introduction

A Brand Style Guide is a document that defines the personality and visual style of a business. It starts by describing the business, and identifying its communication style. Then it outlines all the graphics, colours, and fonts that make up the visual identity of the business. It finishes with templates and mockups that show how the business' branding is applied to its print and digital products.

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It's a good match for...

People who value good graphic design and visual consistency

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

New businesses preparing to make the their first impression

A style guide helps new businesses claim a visual style that separates them from their competitors, and communicates the right type of energy they want to share with the world.

Existing businesses looking for a fresh start or more coheasive branding

A style guide can help existing businesses redefine themselves, modernize their brand image, or harmonize their existing branding and products  into a more coheasive design system.

What's Inside

Brand Story

A brand story is the "about" section of the guide that outlines a business' history and future plans. This story helps guide creative choices that allign with a business' goals.

Brand Messaging

If a business was a person, how would it speak? Brand messaging defines the tone and writing style a business uses to communicate with its audience through its copywriting.

Logo Design

A logo is a graphic

Logo Variations

Logo variations include different sizes and colour variations of a business' logo. Having these ready to go allows a business to easily place its logo on a variety of contexts and scales.

Formatting Guides

Careful formatting is the key to good design. Formatting guides are instructions on how to properly scale and formatted a business' logos onto different print and digital media.

Icon Design

Icons help people quickly identify what a piece of content is all about. They are key players in print and web design that help break up otherwise text-heavy layouts.

Colour Palette

A brand colour palette includes main colours and accent colours. Shades of each colour are also included, and the final palette is mixed to make sure the colours work in harmony together.

Colour Use

Colour use calculates the proportioning of brand colours in a given layout. It also outlines the roles that the colours have in the brand design, like main text colours, background fills, and highlights.

Colour Codes

Colour codes break down each colour in a brand's palette into RGB, CMYK, and HEX values. These codes help designers reproduce colours across a business' different print and digital products.

Brand Fonts

Brand fonts help express a business' personality and keep text design consistent. These fonts are also assigned different roles where they perform best.

Font Use

Font use identifies the font and font weight that are used for headings, paragraphs, and fine print. This guide ensures a consistent text design across a business' print and digital products.

Supporting Graphics

Supporting graphics add to the range of options for visual content on branded products. This section can include branded artwork, illustrations, textures, and patterns.

Brand Photography

Brand photography can include portraits, product photos, backgrounds, and digital mock ups. It may also define a photo editing style that connects with the personality of the business.

Social Media Design

We'll look at the different social media platforms a business uses, and design profile pictures, cover photos, post templates, and other branded content to make shine.

Website Design

Included in a Brand Style Guide are mock ups of responsive website layouts that show how a businesses branding can be applied to their website. I also program websites if you'd like that too.

Print Design

Print design includes cards, stickers, postcards, books, and more. These items can also include specific paper, ink , and production choices that express a business' branding.

Packaging Design

This includes boxes, bags, bottles, cans, labels, and more. One print-ready product or template is included in the complete style guide. More items can be added as needed.

Merchandise

Well designed uniforms and outfits for businesses and sports teams. Or sometimes merchandise is like wearable advertising that helps circulate the brand around town.

Signage

Sign design includes exterior and interior signs designed to work in harmony together. It can also include wayfinding systems, market displays, and vehicle graphics.

An isometric vector art illustration of design items found in a brand style guide packageAn isometric vector art illustration of design items found in a brand style guide package

Designed to Fit Your Needs

Different sections of the Brand Stye Guide can be tailored to better suit your business’ needs. For example, if you don’t need physical signs because you are an online business, we can look at replacing that section with something that you may actually need, like a newsletter template.

Check It Out

Are you more of a visual person? Me too. To preview the complete Brand Style Guide I created for my personal design business, follow the button link below.

An illustration of a Brand Style Guide PDF document

Pricing Guides

Compare brand style guides to find which one works best for you.

Tap the buttons below to compare brand style guides and find which one works best for you.

Lite

Your Needs

Your business needs a new brand image that you can apply to your future products.

Your Budget

$3500 CAD +GST

Your Needs

Brand Story

Brand Messaging

Logo Design

Logo Variations

Formatting Guides

Icon Design

Colour Palette

Colour Use

Colour Codes

Brand Fonts

Font Use

Supporting Graphics

Brand Photography

Social Media Design

Website Mock Up

Print Design

Packaging Design

Merchandise

Signage

Basic

Your Needs

You need a solid brand identity you with immediate needs for social media and print products.

Your Budget

$6000 CAD +GST

Your Needs

Brand Story

Brand Messaging

Logo Design

Logo Variations

Formatting Guides

Icon Design

Colour Palette

Colour Use

Colour Codes

Brand Fonts

Font Use

Supporting Graphics

Brand Photography

Social Media Design

Website Mock Up

Print Design

Packaging Design

Merchandise

Signage

Complete

Your Needs

You need a very detailed brand guide with designs for all of your digital marketing and products.

Your Budget

$9000 CAD +GST

Your Needs

Brand Story

Brand Messaging

Logo Design

Logo Variations

Formatting Guides

Icon Design

Colour Palette

Colour Use

Colour Codes

Brand Fonts

Font Use

Supporting Graphics

Brand Photography

Social Media Design

Website Mock Up

Print Design

Packaging Design

Merchandise

Signage

Lite

Your Needs

Your business needs a new brand image that you can apply to your future products.

Your Budget

$3500 CAD +GST

Your Needs

Brand Story

Brand Messaging

Logo Design

Logo Variations

Formatting Guides

Icon Design

Colour Palette

Colour Use

Colour Codes

Brand Fonts

Font Use

Supporting Graphics

Brand Photography

Social Media Design

Website Mock Up

Print Design

Packaging Design

Merchandise

Signage

Basic

Your Needs

You need a solid brand identity you can apply to your social media and print collateral.

Your Budget

$6000 CAD +GST

Your Needs

Brand Story

Brand Messaging

Logo Design

Logo Variations

Formatting Guides

Icon Design

Colour Palette

Colour Use

Colour Codes

Brand Fonts

Font Use

Supporting Graphics

Brand Photography

Social Media Design

Website Mock Up

Print Design

Packaging Design

Merchandise

Signage

Complete

Your Needs

Your business needs a new brand image that you can apply to your future products.

Your Budget

$9000 CAD +GST

Your Needs

Brand Story

Brand Messaging

Logo Design

Logo Variations

Formatting Guides

Icon Design

Colour Palette

Colour Use

Colour Codes

Brand Fonts

Font Use

Supporting Graphics

Brand Photography

Social Media Design

Website Mock Up

Print Design

Packaging Design

Merchandise

Signage

View A Complete Style Guide

Are you interested in seeing a completed brand style guide? You can view my personal brand style guide by clicking the button link below.

Start A Brand Style Guide Project

If you’d like to brand [or rebrand] your business, send me an email with a little about yourself and your business, and we’ll get things rolling from there.

Reviews From Branding Clients

Anna James

Social Anemia

"Lucas Bell was recommended to to me by several people, and did not disappoint. He delivered a Branding Design package that is imperative to every successfully business, especially in the time of Covid, where the need to re-brand may arise. Lucas is professional, meticulous, and trend-forward. Most of all, he listens to your needs. I am continuing to work with Lucas again as he has become an integral part of my new brand."

Garron Rinkel

Hey Bear

‍“Lucas is a true professional. I’ve been working with him for a few months now and he has exceeded our expectations each and every time. What makes him the most unique is his ability to really dive deep, ask the right questions, and to take that feedback and create something far greater than you imagined. It’s obvious that he has extensive experience in this field. On top of that, he’s just a really cool guy who is easy to chat with and makes the process feel effortless. Would give him 6 stars if possible.

Tasha Medve

Modern Real Estate Team

"We hired Lucas to do a complete rebrand for our Real Estate Team. He was efficient, listened, on time and very professional. He understood the style and vision we had and his work was incredible. Very talented, has an eye for detail and easy to work with."