Brand Style Guide

The definition of branding is different depending on who you talk to. To me, branding is a business’ identity. This identity is defined by (1) the style of graphics they choose to represent themselves, (2) the language they use in their marketing, and (3) the values they uphold when they conduct their business.

Introduction

A brand style guide is a document that defines the personality and visual style of a business. It starts by describing the business, and identifying its values and goals. Then it outlines all of its design assets (logos, fonts, icons, etc.) and finishes with templates and mockups that show how a business’ branding is applied to its products.

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Who is it for?

People who value good graphic design and visual consistency

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

New businesses preparing to make the their first impression

A style guide helps new businesses claim a visual style that seperates them from their competitors, and communicates the right type of energy they want to share with the world.

Existing businesses looking for a fresh start or more coheasive branding

A style guide can help existing businesses redefine themselves, modernize their brand image, or harmonize their existing branding and products  into a more coheasive design system.

What's Inside

Brand Story

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Brand Messaging

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Logo Design

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Logo Variations

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Formatting Guides

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Icon Design

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Colour Palette

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Colour Use

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Colour Codes

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Brand Fonts

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Font Use

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Supporting Graphics

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Brand Photography

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Social Media Design

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Website Design

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Print Design

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Packaging Design

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Merchandise

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

Signage

A style guide is best suited for people who believe that the quality of their business’ image effects its success, and want to provide a consistent visual experience for their customers.

An Inside Look

Are you more of a visual learner? Me too. Click the button below to check out the complete brand style guide I crated for my personal design business.

UI Design and Illustration for Gist Apps app Giftship on The Shopify App Store

Designed to Fit Your Needs

Different sections of the Brand Stye Guide can be tailored to better suit your business’ needs. For example, if you don’t need physical signs because you are an online business, we can look at replacing that section with something that you may actually need, like a newsletter template.

Pricing Guides

Compare brand style guides to find which one works best for you.

Tap those colourful buttons to compare brand style guides, and find which one works best for you.

Lite

Your Needs

Your business needs a new brand image that you can apply to your future products.

Your Budget

$3500 CAD +GST

Your Needs

Brand Story

Brand Messaging

Logo Design

Logo Variations

Formatting Guides

Icon Design

Colour Palette

Colour Use

Colour Codes

Brand Fonts

Font Use

Supporting Graphics

Brand Photography

Social Media Design

Website Mock Up

Print Design

Packaging Design

Merchandise

Signage

Basic

Your Needs

You need a solid brand identity you can apply to your social media and print collateral.

Your Budget

$6000 CAD +GST

Your Needs

Brand Story

Brand Messaging

Logo Design

Logo Variations

Formatting Guides

Icon Design

Colour Palette

Colour Use

Colour Codes

Brand Fonts

Font Use

Supporting Graphics

Brand Photography

Social Media Design

Website Mock Up

Print Design

Packaging Design

Merchandise

Signage

Complete

Your Needs

You need a very detailed brand guide with designs for all of your digital marketing and products.

Your Budget

$9000 CAD +GST

Your Needs

Brand Story

Brand Messaging

Logo Design

Logo Variations

Formatting Guides

Icon Design

Colour Palette

Colour Use

Colour Codes

Brand Fonts

Font Use

Supporting Graphics

Brand Photography

Social Media Design

Website Mock Up

Print Design

Packaging Design

Merchandise

Signage

Lite

Your Needs

Your business needs a new brand image that you can apply to your future products.

Your Budget

$3500 CAD +GST

Your Needs

Brand Story

Brand Messaging

Logo Design

Logo Variations

Formatting Guides

Icon Design

Colour Palette

Colour Use

Colour Codes

Brand Fonts

Font Use

Supporting Graphics

Brand Photography

Social Media Design

Website Mock Up

Print Design

Packaging Design

Merchandise

Signage

Basic

Your Needs

You need a solid brand identity you can apply to your social media and print collateral.

Your Budget

$6000 CAD +GST

Your Needs

Brand Story

Brand Messaging

Logo Design

Logo Variations

Formatting Guides

Icon Design

Colour Palette

Colour Use

Colour Codes

Brand Fonts

Font Use

Supporting Graphics

Brand Photography

Social Media Design

Website Mock Up

Print Design

Packaging Design

Merchandise

Signage

Complete

Your Needs

Your business needs a new brand image that you can apply to your future products.

Your Budget

$9000 CAD +GST

Your Needs

Brand Story

Brand Messaging

Logo Design

Logo Variations

Formatting Guides

Icon Design

Colour Palette

Colour Use

Colour Codes

Brand Fonts

Font Use

Supporting Graphics

Brand Photography

Social Media Design

Website Mock Up

Print Design

Packaging Design

Merchandise

Signage

View A Complete Style Guide

Are you interested in seeing a completed brand style guide? You can view my personal brand style guide by clicking the button below.

Start A Brand Style Guide Project

If you’re ready to get started on your own brand style guide, send me an email with a little about yourself and your business, and we’ll get things rolling from there.

Reviews From Branding Clients

Anna James

Social Anemia

"Lucas Bell was recommended to to me by several people, and did not disappoint. He delivered a Branding Design package that is imperative to every successfully business, especially in the time of Covid, where the need to re-brand may arise. Lucas is professional, meticulous, and trend-forward. Most of all, he listens to your needs. I am continuing to work with Lucas again as he has become an integral part of my new brand."

Garron Rinkel

Hey Bear

‍“Lucas is a true professional. I’ve been working with him for a few months now and he has exceeded our expectations each and every time. What makes him the most unique is his ability to really dive deep, ask the right questions, and to take that feedback and create something far greater than you imagined. It’s obvious that he has extensive experience in this field. On top of that, he’s just a really cool guy who is easy to chat with and makes the process feel effortless. Would give him 6 stars if possible.

Tasha Medve

Modern Real Estate Team

"We hired Lucas to do a complete rebrand for our Real Estate Team. He was efficient, listened, on time and very professional. He understood the style and vision we had and his work was incredible. Very talented, has an eye for detail and easy to work with."