Outlaw Brewing

Packaging Design

2020

Outlaw Brewing is an award winning craft brewing company in Thailand. I worked remotely with their owner and brewmaster, Mike, to redesign some of their existing beer labels, and creating original designs for their new beers, ciders, and spirits.

ON THIS PAGE

Creative Direction
Craft Beer Label Design
Craft Spirits Label Design
Branded Merchandise
Logo and Icon Design
Results

Creative Direction

Outlaw was already an established, popular craft brewery when I began designing for them. The creative direction I took for their new products took inspiration from their cowboy heritage, with western illustration styles and high quality graphic production. I developed a flexible visual style for Outlaw that tied together a whole spectrum of new products, ranging from dark stouts to upbeat summer ales.

outlaw brewing gold logo design

Labels

The goal for each label was to create an eye-catching design that illustrated the flavour and personality of what was brewed inside. Detailed illustrations not only make these labels interesting to look at, but interesting to explore as well, revealing something new each time you pick one up.

dark horse stout beer label for outlaw brewing

Dark Horse Stout Label Design

Dark Horse Stout Beer Bottle Label Design by Lucas Bell
west coast pale ale beer can design for outlaw brewing

West Coast Pale Ale Can Design

close up of pale ale label design for outlaw brewing
beer can label design pomelo pale ale for outlaw brewing

Pomelo Pale Ale Can Design

pomelo pale ale beer can label design for outlaw brewing
mosaic india pale ale beer can label design for outlaw brewing

Mosaic IPA Can Design

close up of beer can label design for outlaw brewing
botanics gin label design for outlaw brewing

Botanics Gin Bottle Design

close up of gin label designed for outlaw brewing

Extras

There's more to a beer company than just the bottles. So I designed other products for Outlaw to market their brand at bars and brewpubs.

beer coaster design for outlaw brewing

Beer Coaster Design

bottle cap design for outlaw brewing

Beer Cap Designs

pint glass design for outlaw brewing

Branded Beer Glass Design

Logos + Icons

The redesign for Outlaw's products went down to the smallest details of each label. Here's a closer look at some of the original logos and icons I designed for Outlaw.

logo design for outlaw brewing

Logo Design for Packaging

icon designs for outlaw brewing

Icon Design for Packaging

icon designs for outlaw brewing

Icon Design for Packaging

Results

Despite being across the globe from one another, my remote collaboration with Outlaw was very fruitful. I designed a series of illustrated labels for Outlaw's newest brews, and a modernized visual direction for their brand. My collaboration with Outlaw continues, as we work to develop packaging for their latest craft brewing products.

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