Outlaw Brewing
Packaging Design
2020
Outlaw Brewing is an award winning craft brewing company in Thailand. I worked remotely with their owner and brewmaster, Mike, to redesign some of their existing beer labels, and creating original designs for their new beers, ciders, and spirits.
Creative Direction
Outlaw was already an established, popular craft brewery when I began designing for them. The creative direction I took for their new products took inspiration from their cowboy heritage, with western illustration styles and high quality graphic production. I developed a flexible visual style for Outlaw that tied together a whole spectrum of new products, ranging from dark stouts to upbeat summer ales.
Labels
The goal for each label was to create an eye-catching design that illustrated the flavour and personality of what was brewed inside. Detailed illustrations not only make these labels interesting to look at, but interesting to explore as well, revealing something new each time you pick one up.
Dark Horse Stout Label Design
West Coast Pale Ale Can Design
Pomelo Pale Ale Can Design
Mosaic IPA Can Design
Botanics Gin Bottle Design
Extras
There's more to a beer company than just the bottles. So I designed other products for Outlaw to market their brand at bars and brewpubs.
Beer Coaster Design
Beer Cap Designs
Branded Beer Glass Design
Logos + Icons
The redesign for Outlaw's products went down to the smallest details of each label. Here's a closer look at some of the original logos and icons I designed for Outlaw.
Logo Design for Packaging
Icon Design for Packaging
Icon Design for Packaging
Results
Despite being across the globe from one another, my remote collaboration with Outlaw was very fruitful. I designed a series of illustrated labels for Outlaw's newest brews, and a modernized visual direction for their brand. My collaboration with Outlaw continues, as we work to develop packaging for their latest craft brewing products.
