Big splashes of colour are used throughout Joyful Literacy's products to communicate their vibrant, youthful energy.

Their colour palette features all the colours of the rainbow, but in muted tones to make things a little easier on the eyes. Reducing the vibrancy of their pallet ensures that even when lots of colour is being used in a design, their users are not overwhelmed nor distracted from the content.

The fonts selected for Joyful Literacy's branding are Cooper, a big bubbly font used for expressive headings; Roboto Condensed, a clean and practical font that works for everything; and Caveat, a hand written font that's used to bring in a human touch when it's needed.

Joyful Literacy's website has many functions. It's a resource database, a registration tool, and an advertising platform.

The challenge with redesigning their website is that the majority of their users are not very tech savvy, and with such a rich website, they could easily get lost. With these users in mind, I made sure the website was organized, legible, and easy to interact with.

The following images feature different sections of the website responding to different screen sizes. You can follow the link below to visit the live website.

JoyfulLiteracyOnline.com

To go along with their new website, I designed a favicon and touch icon to help identify the site in different web browsers. I also created an illustrated 'open graph' image which appears when the site is shared in social media posts.

I designed a set of icons for Joyful Literacy that help users identify and interact with important features of their website.

Also shown below are the buttons I designed for their website. These big buttons are bright and easy to spot, which make it easy for visitors to identify important page links and downloadable content.

I created a series of digital illustrations for Joyful Literacy to add to their branding toolbox. These characters, objects, and school supplies are used throughout their website, books, and summit advertising.

Now that you've seen the building blocks of Joyful Literacy's new brand identity, here's some images of it in action. I mocked up some designs that explore how their brand framework can be used on merchandise and stationary.