Joyful Literacy is an organization dedicated to the development of literacy skills in elementary school students. They work with teachers, educators, and parents to introduce teaching strategies that empower students to develop their literacy skills through playful practice and support.
Over the last two years, I've worked with Joyful Literacy and its founder, Dr. Janet Mort, updating their branding, website, and products. Here's an inside look at their new brand identity system, and some of the things we've created so far.
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When I started working with Joyful Literacy, the organization was around ten years old and had a well established brand identity. They had a very recognizable 'Joyful' logo and a bright, enthusiastic energy to their products.
My role as their new graphic designer was to stay on course with their existing brand, but reimagine their visual identity in a graphic style that was a little more modern and worked well on a variety of print and web-based products.
Big splashes of colour are used throughout Joyful Literacy's products to communicate their vibrant, youthful energy.
Their colour palette features all the colours of the rainbow, but in muted tones to make things a little easier on the eyes. Reducing the vibrancy of their pallet ensures that, even when lots of colour is being used in a design, people are not overwhelmed nor distracted from the content.
The fonts selected for Joyful Literacy's branding are Cooper, a big bubbly font used for expressive headings; Roboto Condensed, a clean and practical font that works for everything; and Caveat, a hand written font that's used to bring in a human touch when it's needed.