Hey Bear

Logo Design

2020

Hey Bear is "a brand for average hikers with above average passion for the outdoors." I partnered with the founders of Hey Bear, Garron and Dedra, to create their company logo, and a series of clothing designs for their launch.

Creative Direction

Hey Bear's personality is fun, like a hike with your friends on the west coast, and approachable, like a bear – minus the claws. From the beginning, it was important for Hey Bear's designs to match the professionalism of fellow outdoorsy brands, without compromising their unique, light-hearted spirit.

photo of a waving bear

Research

We started the logo design process by looking at the logos and branding of other companies in their market. We also created a mood board of bear-like designs for inspiration. This research gave us a clear picture of the quality of designs, and graphic styles suitable for Hey Bear's logo.

photo of competing outdoors company logos

Competitors Logos

photo of inspiration for hey bear logo design

Some Pinterest Inspiration

Sketching

The name "Hey Bear" was inspired by hikers calling out "heyyyy bear!" through the woods when they're on a hike. For us folk on the west coast, we know that sometimes we find ourselves pretty close to these beautiful creatures, and sometimes it's better to let the bears know you're coming.

When I was sketching out ideas for the logo, I wanted to illustrate a bear reacting to hearing its name called out in the woods.

logo sketching for hey bear logo design project

Sketching Part 1

logo sketching for hey bear logo design project

Sketching Part 2

Narrowing It Down

I sketched a lot of bears, but in the end there were a hand full of designs that stood out from the rest. Garron, Dedra, and I reviewed the "best bears" together, and narrowed it down to one.

narrowing down the logo design for hey bear logo design project

Narrowing Down Logo Choices

Vectorizing

With the final logo concept selected, it was time to set up base camp, open Adobe Illustrator, and refine my sketch into a final logo that was ready for a its next adventure.

logo design process in animation for hey bear logo design project

Sketch to Vector Process

Logo Testing

It's good to test a logo, to make sure it will work well when we start putting it onto real things.

The Hey Bear logo was designed in a variety of formats, to ensure the logo would look good and function perfectly at different scales, on different backgrounds, and on different digital and physical products.

Embroidered Hey Bear Logo Design on Hiking Backpack by Lucas Bell

Embroidered

logo on travel mug for hey bear logo design project

Printed on a Mug

sweater design for hey bear logo design project

Screen Printed

instagram branding for hey bear logo design project

Instagram

favicon design for hey bear logo design project

Website Favicon

competitors logo design for hey bear logo design project

Results

The Hey Bear logo was a product of a very fun collaboration with the Hey Bear Team. We worked together, shared our thoughts and ideas, and uncovered a logo that perfectly fit their brand.

After the logo was designed, we shifted our focus on apparel design, and called back a bunch of old bears to join the party.

Review

“Lucas is a true professional. I’ve been working with him for a few months now and he has exceeded our expectations each and every time. What makes him the most unique is his ability to really dive deep, ask the right questions, and to take that feedback and create something far greater than you imagined. It’s obvious that he has extensive experience in this field. On top of that, he’s just a really cool guy who is easy to chat with and makes the process feel effortless. Would give him 6 stars if possible."

Garron Rinkel
Hey Bear Co-founder

Clothing Design

Here's a sneak peek at some of the apparel that will soon be available to buy online at heybear.shop

shirt graphic design for hey bear logo design project

T Shirt Design

shirt graphic design for hey bear logo design project

T Shirt Design

shirt graphic design for hey bear logo design project

T Shirt Design

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